Renewal of the partnership with the technical sponsor Umbro Italia

October 20, 2023

Mkers has officially renewed its partnership with the technical sponsor, Umbro, which will dress the company of Esport and Gaming for the 2023/2024 season.

This exciting announcement follows the remarkable success of the previous season, with over 1 million people reached and more than 1400 Jersey sold. This renewal once again connects one of the world's oldest sportswear and lifestyle brands with Italy's premier joint-stock company in the Esport & Gaming sector. It marks the beginning of a thrilling new chapter in the collaboration between these two Italian powerhouses, with Umbro Italia reaffirming its commitment to innovation and fresh communication strategies.

The partnership represents a synergy between two companies that share values and passion for Sport, Esport and Sportswear style. Umbro, a pioneer in the world of football since 1924, continues to enhance its legacy through collaborations with partners that share this passion. Michela Tedone, Marketing Manager of Umbro Italia, states: "We are delighted to extend our partnership with Mkers for 2024. They are a solid, dynamic, and rapidly growing company with ambitious projects at the forefront".

The Marketing Director of Mkers, Maurizio Quintavalle, underlines the importance of this collaboration: "We are excited about this renewal. as it is an integral part of our brand's expansion and awareness strategy. Throughout the season, we will increase our presence in various sports contexts''.

The announcement of this renewed partnership is the centerpiece of a major event coinciding with the launch of Umbro Italia's AW23 collection. Details about events in Bari and Naples, along with exciting gaming challenges, will be revealed as part of a unique format called "Game On, Style Up." This format will allow gaming and football enthusiasts to face off against Mkers' pro players, testing their skills in a real "battle royale" playing the new EA Sports FC24.

"Game On, Style Up" is scheduled for September 29th at 16 at Banana Moon in Bari and October 12th at 17 at Rush in Naples. These events will feature a dedicated gaming area, an exhibition space showcasing Umbro's AW23 collection, DJ sets, and special guests, all creating a stadium-like atmosphere in the selected stores.

The renewal of the partnership between Mkers and Umbro Italia represents a significant moment for both companies, who continue to share the passion for football, sport and sportswear style. This collaboration promises to be exciting and promises to bring the best of Iboth sectors to fans around Italy.

Mkers SpA
Via Giovanni da Castel Bolognese, 89
Rome, Italy
P. IVA 14209181008