Mkers and Dacia together at the Milan Games Week: the car becomes a game

December 1, 2023

The collaboration between Mkers and Dacia leads to the creation of the "Extreme Labyrinth": where gaming and automotive blend together towards innovation and entertainment.

The brand Dacia brand conquesr the new generations thanks to the collaboration with Mkers. The leading company in Italy in the esports & gaming sector, has just shown all its know-how at the "Milan Games Week" staged at Milano Rho Fiera. For the occasion, the brand Dacia has entered the Italian gaming scene, presenting at the event its complete range with the Dacia Spring, Sandero, Jogger and Duster, in Extreme version, unifying it with the story of the brand’s values made of essentiality, ecosmart and outdoor vocation.

In this way, the public of the great event has been able to live an immersive experience by entering the interactive labyrinth of over 100 square meters inside the pavilion dedicated to the world of esports & gaming with the innovative creation of Dacia that highlighted the details, the curiosities and the main elements of each car.

"Once again we are promoters of the entrance in our sector of new brands - said Thomas De Gasperi, president of Mkers - We collect with pleasure the trust that Dacia recognizes us, with the common intention of transferring to the target of Gen Z the values of innovation and inclusiveness that we share". "Being present at the Milan Games Week has given us the opportunity to get in touch with a new potential audience that we believe can appreciate the values of our brand and the peculiarities of our products - added Guido Tocci, managing director of the italian department of Dacia- Our new positioning will be an opportunity to communicate our cars in a different and engaging way with a different language than usual.

Dacia often communicates the territory of the outdoor with a focus on adventure and escape and at the Games Week we wanted to tell this world to those who live the "escape" mainly in a virtual way like gamers and younger kids. Gaming is one of the most growing and increasingly transversal sectors, made not only of young people, but also of families and fans". In short, Mkers' collaboration with Dacia, which has introduced an unprecedented experience through the interactive labyrinth, promises to leave a lasting mark in the industry by opening a new chapter to bring the automotive world closer to future generations.

Mkers SpA
Via Giovanni da Castel Bolognese, 89
Rome, Italy
P. IVA 14209181008